Is alcohol cheap in Thailand, or only if you stick to what is made there?

This is the line item that most often breaks a budget people thought was generous. Local beer and spirits behave one way and imported wine and spirits behave completely differently, because of how they are taxed, so two people can describe opposite experiences honestly. Our daily spending bands, and what they do and do not include, are here: https://meetlocale.com/guides/thailand-daily-budget What were you actually paying, and did it change how you drank while you were there?